Project: Sky Atlantic Channel Rebrand 2016
Client: bSkyb
Music and Sound Design: Box of Toys Audio

BACKGROUND /

Sky has rolled out its biggest ever integrated rebrand across its entertainment portfolio, including Sky 1, Sky Atlantic, and Sky Arts. The new branding will be reflected seamlessly across all platforms and formats, aligning the channel’s brand identity, promos and OSP (on screen presence). Box of Toys Audio won a competitive pitch to create the audio suite for the entire rebrand.

APPROACH /

As the home of epic and world class storytelling, the Sky Atlantic treatment reveals ‘the stories that lie within’. We followed the creative concept of small details within a larger picture by kicking off with ambient sound design and foley relative to an intimate scene. As our focus pulls away a moody piano composition is introduced and eventually dominates as the Atlantic logo resolves and landscape is revealed. A subtle mnemonic was composed and integrated across all the Sky entertainment channel music as a way of aligning the brand identity

FULL CREDIT /

Agency: Sky Creative
Production Company: Rattling Stick
Dir: Ivan Bird
Post Production: The Mill & Sky Creative
Music: Box of Toys Audio
Sound Design: Box of Toys Audio, Envy